Every season we get new and exciting trends from all the latest design houses from across the world. But have you ever wondered how these designers seem to read each others minds and come up with the same trends/themes? Is there some kind of secret meeting where all they all gather to set the agenda for the year? Do designers send spies to other fashion houses to steal their secrets? Well I can ensure you, its not that sinister! Most people would assume that trends come about when someone sees another person wearing a garment which they like and decide to mimmick the same style. However, that is not considered a fashion trend at all, but rather a ”fad”. It is important to realize that both terms are mutually exclusive. So what is a fashion trend then?
In order to understand the root of a trend, we must look at the fabrics first. Yes, you heard me, fabrics! Every year there are numerous fabric conventions held and major design houses will often send their designers to these massive expos. Here they will find a plethora of new fabric swatches, patterns, colors, textiles etc. One of the most popular and biggest fabric conventions is Premiere Vision. If you thought your local Fabricland shop was exciting, then wait till you visit a Premiere Vision convention!
